The phrase "creamy consistency" refers to a texture that is smooth, soft and rich in appearance. It suggests that something has a thick, luscious quality similar to whipped cream or a custard-like substance. The term can be used to describe the consistency of various foods such as soups, sauces, desserts or even cosmetic products like lotions and creams. In essence, it refers to something that is smooth, velvety and easy to spread or pour due to its thickness.